There are some people out there who couldn’t care less about football. However, when the Super Bowl comes around every February those same people will often sit down with everyone else and, with great pain, sit through a 2-plus hour sporting event not for the football, but for the commercials.
While we may ignore the advertisements that bombard us nearly 24/7, 365 days of the year, on Super Bowl Sunday we actually pay attention to the ads. Perhaps it’s because they hold the title of ‘Super Bowl Ad,’ along with the roughly $3.5 million dollar price tag for only 30 seconds of advertising.
Either way, if millions of viewers are all watching one channel for a few hours, any advertiser with half a brain is going to jump on the chance to squeeze in a commercial. And they want to make sure it’s a good commercial. It’s one thing to be trending on Twitter for a few minutes, and it’s another thing to have people talking about your commercial for a few days.
So what makes a good Super Bowl commercial? First of all, it needs to be interesting to everybody. Aside from the usual Go Daddy commercials, most Super Bowl ads appeal to various demographics.
Volkswagen has used a Star Wars theme the last few years, including an ad entitled “The Bark Side,” featuring dogs barking out The Imperial Death March. And of course there was last year’s ad with a child dressed as Darth Vader attempting to use The Force to start his dad’s Volkswagen.
If you don’t enjoy Star Wars, maybe you enjoy the vintage Coca-Cola ad featuring Mean Joe Green, re-imagined recently with Pittsburgh Steelers player Troy Polamalu. Or there’s the E-Trade Baby, the Budweiser Clydesdales (my personal favorite and always a tear-jerker), or the Snickers commercials featuring Betty White and other famous celebrities. If you’re weird, you probably even enjoy the creepy Apple 1984-themed commercials.
But not everyone loves Super Bowl commercials. “They’re not all they’re cracked up to be,” said a Hofstra University Economics major. Some people don’t even watch them. Freshman PR major Alyssa O’Brien remarked that, “the college years are not the years for me to be watching TV because there’s a lot to do.” Journalism major Melissa Koenig doesn’t watch anything related to the Super Bowl, saying that she “just doesn’t care.”
Regardless of whether you’re watching the game to support your team, chow down on party food, or enjoy the commercials, most of us can agree on one thing; we’re all going to sit down for Beyonce’s half time performance.